IDENTITY / WEB DESIGN - CREATIVE DIRECTION
I find gyms and general workouts pretty boring, personally. I think that is partly due to the fact that their look is generally unpleasing and therefore pretty uninviting. Kind of ironic for something that has the intention to make people look more attractive. Fortunately I had the luck to work with a few companies that have something better to say and while working at Pilates ProWorks branding from the beginning I had the firm intention to make it stand out from the usually pretty dull and inispiring competition. They have great and effective classes that people love and a little touch of Lubalin can always help to bring back an evergreen design feel to a visual concept projected into the future. pilatesproworks.com
Signage and stuff.